> For the complete documentation index, see [llms.txt](https://developers.gormic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developers.gormic.com/crm.md).

# CRM

Gormic CRM enables customer engagement through loyalty programs, personalized campaigns, automatic segmentation, and automated journeys.<br>

With these APIs, you can segment your audience, track customer behavior, manage loyalty points, and trigger targeted messages based on real-time activity.